Monday, 2 July 2012

Microsoft announce own tablet with Windows 8

 

Microsoft expected to announce the launch of its tablet on Monday (18/06). The company sent an invitation to U.S. journalists to attend a press conference to be held in Los Angeles (California, USA), in what would be a "major announcement".

The big bet is that the device is made with certainty with Windows 8. According to international press reports, the product had been developed in partnership with the bookstore chain Barnes & Noble. According to The Verge, the company closed a partnership in April, linking to the area of ​​digital library development with an investment of $ 300 million from the software manufacturer.

A large number of sites, including The Wrap and AllThingsD, Microsoft said it found "well behind" the rival Apple in the area of ​​tablets, and develop the device would be a way to pursue more effectively.

Microsoft's strategy so far has been dependent on the hardware development of its technology partners that run its software. The next operating system release will be Windows 8 and editing Windows ARM technology-based RT, developed only for tablets. At a conference last year, Microsoft showed the participants a Samsung tablet running Windows 8.
Microsoft is close to announcing its plans to develop its own tablet, a move that would give a large leveraged the company's strategy in the tablet market.

Microsoft has scheduled for Monday (18/06) a news conference in Los Angeles (USA), which has been billed as a major announcement. The manufacturer has treated the subject with so much secrecy, that the exact location of the launch will be revealed only at the last minute.

A large number of sites, including The Wrap and AllThingsD, Microsoft said it is concluded that far behind rival Apple in the area of ​​tablets, and develop the device would be a way to pursue more effectively.

Microsoft's strategy so far has been dependent on the hardware development of its technology partners that run its software. The next operating system release will be Windows 8 and editing Windows ARM technology-based RT, developed only for tablets.

At a conference last year, Microsoft showed the participants a Samsung tablet running Windows 8.While Microsoft remains one of the strongest companies in IT industry, its influence has waned with the growing use of smartphones and tablets - well above the traditional desktops - to access the Internet and perform the tasks of everyday life.
 
Mike Ritsema, president of i3 Business Solutions, Microsoft partner, said he heard no rumors about a tablet. But he said it fit into the trend of business expansion beyond the traditional products.

"I would not be surprised as the mobile data rumors of Facebook, Google directions for Android, the acquisition of Sun by Oracle, Cisco servers running on Intel," he said.

Smartphones based on Microsoft software are far behind Apple iPhones and devices that run Android. And the limited knowledge of tablet running Windows 7 that are in the market today minimally affect the tablet market.The site The Wrap said that "rumors surfaced" about having a tablet running Microsoft Windows RT - which means that the device will run on ARM processors.

 Along with the development of Windows 8, the manufacturer has worked with Nvidia, Qualcomm and Texas Instruments. But the matter of All ThingsD said that the announcement next week may include "two tablets, one running on a conventional processor and another with ARM."Microsoft has mixed experiences in developing and marketing hardware. For example, the Xbox is a success, while the Zune has failed substantially.

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