Tablet is Microsoft's attempt to hold consumerization of the iPhone and Android.According to Gartner's expert, multinational wants to show he knows what it takes to succeed in post-PC era.Microsoft's strategy to launch a line of Tablet Surface is more a way to prevent devices with Android, Google, iPhone and even Apple's gaining strength with the process of consumerization in the companies of a possible focus on hardware the future. The view is Carolina Milanese, an analyst at Gartner.
See complete coverage of the Surface, Microsoft's tablet
The expert explained that the IT Web are three main points that led the software giant to bet, so unexpectedly, another frontier of this technology: enabling the company to evangelize the Metro (its intuitive user interface found in Windows 8) in their stores and control your message from end to end, bring back the "sensuality" to your brand and prove that they know what it takes to succeed in post-PC era, and snipe bidders to deliver the best features or reduce prices.
With unquestionable success in the gaming market with the Xbox and Kinect, your console that captures movements of the human body, eliminating the use of controls, the question that came was, with the launch of the tablet, it is possible that Microsoft will strengthen its presence in the world Hardware and delivered to the market other options, such as smartphones, laptops and even ultrabooks? Thus, competition with Apple, which offers a combination of device and operating system, would be more direct.
But for that matter, the expert is straightforward. "I do not think this is the strategy with the launch of the tablet," said Carolina. "The idea is to prevent the iPhone and Android become attractive in corporate environments," strengthened.
Microsoft Surface in the line presented in Los Angeles (USA). The statement was made a la Apple, with its own CEO, Steve Ballmer, presenting what he called "the biggest announcement in its history." How was the invitation to journalists to attend the launch - with confidence and expectations about what would be presented - shows that, after years, with rival manufacturer learned how to generate buzz around the news.
We presented two products: an ARM processor for Windows version 8 RT and the other with an Intel Ivy Bridge 22nm i5, 8 Pro for Windows Still no price and no release date, which is common between the two is Glass Gorilla screen of 10.6 inches and a housing magnesium molten metal. At RT, the thickness is 9.3 mm and weight 676 grams, while for Pro, thickness reaches 13.5 mm and weight to 903 grams.
Surface RT also has screen HD (720p), supports USB 2.0, microSD, Micro HD Video, 2 × 2 MIMO antennae; brings the tools Office Home & Student 2013 RT, Touch Cover, Cover Type and has 32GB of internal memory and 64GB. The Pro version has screen FullHD Surface, USB 3.0 inputs, microSDXC, Mini DisplayPort Video, 2 × 2 MIMO antennae, tools Touch Cover, Cover Type, Palm Block with Pen, and 64 GB memory and 128 GB.
Tablet Surface, Microsoft will have a promising future
See complete coverage of the Surface, Microsoft's tablet
The expert explained that the IT Web are three main points that led the software giant to bet, so unexpectedly, another frontier of this technology: enabling the company to evangelize the Metro (its intuitive user interface found in Windows 8) in their stores and control your message from end to end, bring back the "sensuality" to your brand and prove that they know what it takes to succeed in post-PC era, and snipe bidders to deliver the best features or reduce prices.
With unquestionable success in the gaming market with the Xbox and Kinect, your console that captures movements of the human body, eliminating the use of controls, the question that came was, with the launch of the tablet, it is possible that Microsoft will strengthen its presence in the world Hardware and delivered to the market other options, such as smartphones, laptops and even ultrabooks? Thus, competition with Apple, which offers a combination of device and operating system, would be more direct.
But for that matter, the expert is straightforward. "I do not think this is the strategy with the launch of the tablet," said Carolina. "The idea is to prevent the iPhone and Android become attractive in corporate environments," strengthened.
Microsoft Surface in the line presented in Los Angeles (USA). The statement was made a la Apple, with its own CEO, Steve Ballmer, presenting what he called "the biggest announcement in its history." How was the invitation to journalists to attend the launch - with confidence and expectations about what would be presented - shows that, after years, with rival manufacturer learned how to generate buzz around the news.
We presented two products: an ARM processor for Windows version 8 RT and the other with an Intel Ivy Bridge 22nm i5, 8 Pro for Windows Still no price and no release date, which is common between the two is Glass Gorilla screen of 10.6 inches and a housing magnesium molten metal. At RT, the thickness is 9.3 mm and weight 676 grams, while for Pro, thickness reaches 13.5 mm and weight to 903 grams.
Surface RT also has screen HD (720p), supports USB 2.0, microSD, Micro HD Video, 2 × 2 MIMO antennae; brings the tools Office Home & Student 2013 RT, Touch Cover, Cover Type and has 32GB of internal memory and 64GB. The Pro version has screen FullHD Surface, USB 3.0 inputs, microSDXC, Mini DisplayPort Video, 2 × 2 MIMO antennae, tools Touch Cover, Cover Type, Palm Block with Pen, and 64 GB memory and 128 GB.
Tablet Surface, Microsoft will have a promising future
Analyst at Frost & Sullivan believes that the device will take care of the total user experience. "The integration possibilities become endless when the market speaks the same language".Microsoft announced in Los Angeles (USA) his latest foray into the technology market with the announcement of Surface tablet, which promises to fight side by side for the mobile market largely dominated by Apple.
See complete coverage of the Surface, Microsoft's tablet
The ad, which generated large size speculation last week the effort by Microsoft to make secret what he called "the biggest announcement in its history", was made by CEO Steve Ballmer, who presented the Surface of the two versions, one with Windows 8 RT (based on the Nvidia ARM) and one with Windows 8 Pro Model.
Fernando Belfort, senior analyst at Frost & Sullivan, said to be positively surprised by all the effect that the release caused the market for technology "Apple-style the best." "Microsoft has shown that did their homework and knew how to get attention and present your tablet as best as possible, immediately causing a noise worthy of releases from Apple," he says.
Belfort says that Microsoft is getting the opportunity to put into practice a concept that has always been well implemented by the company founded by Steve Jobs, who is the union of hardware and software. "This is the opportunity for Microsoft to take care of the total user experience, end to end," he says.
But comparisons, although positive stop al. The analyst at Frost & Sullivan sees a unique opportunity to engage end users and corporate experience within a extended across multiple platforms via Windows 8, which is present in desktops, notebooks, ultrabooks, smartphones and tablets. "The integration possibilities become endless when the market speaks the same language," points out. "That to the end user is positive, but for the corporate market is a move that may prove, in the medium and long term, a great mobility strategy."
The analyst says he had the opportunity to experience the Lumia Nokia Phone with Windows (which also sees a positive balance of experience) and claims to see a continuity in this process mobility. "This tablet can boost sales of smartphones from Nokia," he says. "The clean and basic layout of the new Microsoft operating systems are attractive for some and gain even more strength with an experience that leaves the table to the user wherever he is."
Another aspect observed by Belfort, which can show a bright future for Microsoft's tablet is that the Market Place - App Store the company of Bill Gates - Win, per day, nearly 500 applications.
Belfort says that Microsoft is getting the opportunity to put into practice a concept that has always been well implemented by the company founded by Steve Jobs, who is the union of hardware and software. "This is the opportunity for Microsoft to take care of the total user experience, end to end," he says.
But comparisons, although positive stop al. The analyst at Frost & Sullivan sees a unique opportunity to engage end users and corporate experience within a extended across multiple platforms via Windows 8, which is present in desktops, notebooks, ultrabooks, smartphones and tablets. "The integration possibilities become endless when the market speaks the same language," points out. "That to the end user is positive, but for the corporate market is a move that may prove, in the medium and long term, a great mobility strategy."
The analyst says he had the opportunity to experience the Lumia Nokia Phone with Windows (which also sees a positive balance of experience) and claims to see a continuity in this process mobility. "This tablet can boost sales of smartphones from Nokia," he says. "The clean and basic layout of the new Microsoft operating systems are attractive for some and gain even more strength with an experience that leaves the table to the user wherever he is."
Another aspect observed by Belfort, which can show a bright future for Microsoft's tablet is that the Market Place - App Store the company of Bill Gates - Win, per day, nearly 500 applications.
The fight was fierce in the corporate market
Apple has great support in the corporate market because of its platform modules provide superior security to that of its competitors, which in the view of Google, the biggest problem is the Android operating system, which faces serious difficulties to gain traction in the enterprise, because high vulnerability.
Belfort propose a scenario where Microsoft and Apple brigariam directly into the corporate market, and Android would fall into a use entrant, for the end user. "It's time to think Google's open platform on the issue under the responsibility of OEM partners," he says. "At first, it is a possibility, but putting on the table and thinking about the high dominance of Microsoft in the corporate world and the possible - and probable - integration of all Windows platforms, Google has a lot to assess their strategy, go-to-market for companies. "
And this is the point which can also shake the very callous Android. "If the Surface as a friendly platform and take off safely, nothing prevents partners like LG and Samsung look with more appreciation for Microsoft's mobile operating system," he explains. "Certainly, we can expect something in the long term Google with the purchase of Motorola, but this term should not extend too much."
iPadKiller? "The technology market has a lot of it, killing the technologies that already exist, causing a furor unnecessary. Microsoft shows the total force on the issue of mobility and integration of user experience, and can come to surf the same opportunities from Apple, but the margin in favor of the iPhone market is very wide, "says Belfort.
Early experiences
Historically, Microsoft has a good performance when it comes to hardware. Making the Xbox game console, many of the assaults never gave great results and were quickly taken from the market.
Apple has great support in the corporate market because of its platform modules provide superior security to that of its competitors, which in the view of Google, the biggest problem is the Android operating system, which faces serious difficulties to gain traction in the enterprise, because high vulnerability.
Belfort propose a scenario where Microsoft and Apple brigariam directly into the corporate market, and Android would fall into a use entrant, for the end user. "It's time to think Google's open platform on the issue under the responsibility of OEM partners," he says. "At first, it is a possibility, but putting on the table and thinking about the high dominance of Microsoft in the corporate world and the possible - and probable - integration of all Windows platforms, Google has a lot to assess their strategy, go-to-market for companies. "
And this is the point which can also shake the very callous Android. "If the Surface as a friendly platform and take off safely, nothing prevents partners like LG and Samsung look with more appreciation for Microsoft's mobile operating system," he explains. "Certainly, we can expect something in the long term Google with the purchase of Motorola, but this term should not extend too much."
iPadKiller? "The technology market has a lot of it, killing the technologies that already exist, causing a furor unnecessary. Microsoft shows the total force on the issue of mobility and integration of user experience, and can come to surf the same opportunities from Apple, but the margin in favor of the iPhone market is very wide, "says Belfort.
Early experiences
Historically, Microsoft has a good performance when it comes to hardware. Making the Xbox game console, many of the assaults never gave great results and were quickly taken from the market.
In 2010, for example, Microsoft and HP launched the Slate 500 tablet, in addition to not excite the market for technology, was put for sale at a price of $ 799 and reached the incredible mark of only 9000 units produced. In the same year, Apple introduced the iPhone, which sold about 14 million units in the first 12 months.
Asked about a possible return of this scenario, an analyst at Frost & Sullivan is quite timely to say that "Microsoft would not dare to lose both in the short term," and explains that in view of all that has been prepared and it was presented, beyond their own specifications Surface, "is easier to get competitors to rethink their handsets than all this is a long shot of Microsoft." "I think they have learned and the proposed new tablet is completely different shows," he explains.
A little more on the Surface
The RT will Windows Surface 9.3 mm thick, USB 2.0, micro SD input, magnesium casing, about 680 grams and 10.6-inch screen with built-in cover to support it - such as smart iPad case - touchscreen and keyboard. It will be sold with two versions of storage: 32 GB or 64 GB, which Ballmer said he will arrive at "prices of conventional devices with ARM technology."
The Surface with Pro Windows 8 will also have the same screen size, but is heavier, with 903 grams, thicker, 13.5 mm, and with battery life a little longer, according to Microsoft, and will use processors Ivy Bridge Intel. Also has USB 3.0 port. It will be sold in two versions: a 64 GB storage and a 128 GB.
Microsoft to announce their own tablet with Windows 8, this second
Product would be done in partnership with the bookstore chain in the U.S. Barnes & Noble
Microsoft expected to announce the launch of its tablet on Monday (18/06). The company sent an invitation to U.S. journalists to attend a press conference to be held in Los Angeles (California, USA), in what would be a "major announcement".
The big bet is that the device is made with certainty with Windows 8. According to international press reports, the product had been developed in partnership with the bookstore chain Barnes & Noble. According to The Verge, the company closed a partnership in April, linking to the area of digital library development with an investment of $ 300 million from the software manufacturer.
A large number of sites, including The Wrap and AllThingsD, Microsoft said it found "well behind" the rival Apple in the area of tablets, and develop the device would be a way to pursue more effectively.
Microsoft's strategy so far has been dependent on the hardware development of its technology partners that run its software. The next operating system release will be Windows 8 and editing Windows ARM technology-based RT, developed only for tablets. At a conference last year, Microsoft showed the participants a Samsung tablet running Windows 8.
Asked about a possible return of this scenario, an analyst at Frost & Sullivan is quite timely to say that "Microsoft would not dare to lose both in the short term," and explains that in view of all that has been prepared and it was presented, beyond their own specifications Surface, "is easier to get competitors to rethink their handsets than all this is a long shot of Microsoft." "I think they have learned and the proposed new tablet is completely different shows," he explains.
A little more on the Surface
The RT will Windows Surface 9.3 mm thick, USB 2.0, micro SD input, magnesium casing, about 680 grams and 10.6-inch screen with built-in cover to support it - such as smart iPad case - touchscreen and keyboard. It will be sold with two versions of storage: 32 GB or 64 GB, which Ballmer said he will arrive at "prices of conventional devices with ARM technology."
The Surface with Pro Windows 8 will also have the same screen size, but is heavier, with 903 grams, thicker, 13.5 mm, and with battery life a little longer, according to Microsoft, and will use processors Ivy Bridge Intel. Also has USB 3.0 port. It will be sold in two versions: a 64 GB storage and a 128 GB.
Microsoft to announce their own tablet with Windows 8, this second
Product would be done in partnership with the bookstore chain in the U.S. Barnes & Noble
Microsoft expected to announce the launch of its tablet on Monday (18/06). The company sent an invitation to U.S. journalists to attend a press conference to be held in Los Angeles (California, USA), in what would be a "major announcement".
The big bet is that the device is made with certainty with Windows 8. According to international press reports, the product had been developed in partnership with the bookstore chain Barnes & Noble. According to The Verge, the company closed a partnership in April, linking to the area of digital library development with an investment of $ 300 million from the software manufacturer.
A large number of sites, including The Wrap and AllThingsD, Microsoft said it found "well behind" the rival Apple in the area of tablets, and develop the device would be a way to pursue more effectively.
Microsoft's strategy so far has been dependent on the hardware development of its technology partners that run its software. The next operating system release will be Windows 8 and editing Windows ARM technology-based RT, developed only for tablets. At a conference last year, Microsoft showed the participants a Samsung tablet running Windows 8.
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